Zenith Live 2025 brought Zscaler’s flagship event to life across two continents, with back-to-back summits in Prague and Las Vegas. Designed for a global audience of IT and security leaders, the program required a unified brand experience delivered at scale, without compromise in execution.

Partnering closely with Zscaler’s global events team, The Taylor Group developed a repeatable event playbook tailored for a tech-driven B2B audience. Core elements were designed once, then adapted seamlessly across both locations, balancing brand consistency with regional flexibility.

At the Prague Congress Centre, the EMEA summit featured a dynamic general session stage with wide-format LED screens and custom scenic elements, alongside a 32,000-square-foot Innovation Expo built to support partner engagement, demos, and networking. Breakout sessions, executive roundtables, rehearsals, and social events were integrated into a frictionless attendee journey from start to finish.

The result was a cohesive global experience that reinforced Zscaler’s AI and Zero Trust positioning while delivering measurable business impact. More than 3,800 attendees from 40+ countries participated across 60+ sessions. Sponsors reported a 97% satisfaction rate driven by booth traffic and lead generation, while 92% of attendees rated the event highly for design, execution, and logistics.