At IBS 2026, Owens Corning welcomed builders and contractors into an environment designed to showcase its expanding portfolio of whole-home building solutions. The experience highlighted key business zones including insulation, roofing, decking, and doors + windows, with newly acquired brands Fleetwood Windows and Masonite Doors prominently featured.

Visitors moved through the space along a clear journey connecting product displays, consultation areas, and meeting rooms where Owens Corning experts engaged builders in deeper conversations about performance and installation.

At the center of the booth, the SureNail® Grip Challenge, designed and built by Taylor, invited attendees to test Owens Corning’s roofing technology in a hands-on interaction.

Throughout the week, The Pink Panther™ made appearances across the booth, drawing attention, engaging attendees, and occasionally photobombing a few photos along the way.