Mountain Dew and Ruffles joined forces to host “The Block,” at the 2022 NBA All-Star weekend, a three-day fan experience, in Cleveland, featuring local artists, musical performances and All-Star appearances.

Thanks to a team of merry WestJetters and the power of technology, we've learned that miracles really do happen.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.