The famous Nike women’s race series hosted a 15K for the first time in Toronto over the summer, with 10,000 race participants all able to experience fitness at its finest.

We created an immersive experience in a 30,000 sq foot tented pavilion at Toronto’s Harbourfront with everything runners would need to prepare for race day.

Museum-quality displays of Nike’s breakthrough 1976 running shoe, interactive displays, and a 3D route map created a space unlike any other.