At the European Hematology Association Congress in Frankfurt, Kartos Therapeutics and Telios Pharma partnered with Cognition Studio and The Taylor Group to bring poiesis — the act of creating new possibilities — to life through an immersive brand experience.

The result was The Cube, a 13-foot-tall, custom-engineered structure built from steel and aluminum and wrapped in glass-enclosed LED portals. Bespoke animations translated complex mechanisms of action and clinical development into compelling visual storytelling. Suspended above a 30 x 62-foot digital floor, The Cube became a bold, unforgettable symbol of innovation on the EHA show floor.